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Tronics’ strategy ranks among the most innovative in high-tech marketing

Published on May 2, 2016

This shows how much differentiation and innovation can be key in markets with high added value

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Tronics, a designer and manufacturer of innovative nano and microsystems, was awarded for its innovative high-tech marketing strategy by the IVAM Microtechnology Network, during the 8th IVAM Marketing Prize ceremony held on 14 April 2016 in Dortmund. This distinction highlights the creative and value-building approach of Tronics’ marketing strategy and its ability to address B2B challenges beyond standards.

In a context of fast-moving technology transitions and instant information sharing, Tronics has developed a comprehensive marketing strategy for a wide audience, from prospects and customers to investors and financial partners, as well as specialised media. By combining human, technology and manufacturing assets, Tronics’ marketing strategy fosters closer relationships across the value chain to meet the challenges of the MEMS industry in an efficient and sustainable way.

Pushing innovation and creativity beyond standards and drawing its inspiration from the best practices in this field, Tronics has been thus able to strengthen the perception of its know-how in its targeted markets with high added value. This leverage enables the Company to address the demanding requirements of the sector while further involving its partners in a successful outcome.

Tronics’ marketing content highlights a sound strategic approach particularly focused on targeted markets, which definitely brings high value for users”, said Dr. Thomas R. Dietrich, Chief Executive Officer of the IVAM Microtechnology Network. “This is a clear demonstration that a new kind of marketing is possible for high-tech companies aiming to raise innovation and collaboration to the next level”.

We are very pleased to be recognized by the IVAM Microtechnology Network for all the marketing efforts we continuously integrate into our strategy and the relationships with our ecosystem”, added Pascal Langlois, Chief Executive Officer of Tronics. “This shows how much differentiation and innovation can be key in markets with high added value, and highlights once again Tronics’ commitment to meeting industry expectations in the most efficient and pragmatic way”.